Creative Edge Nutrition Inc (FITX)

[Neuronal]

MUST READ DD FOR BOTH FITX BUSINESS SUBSIDIARIES!!!:

COMPANY SUMMARY OF FITX: (The most up to date DD section follows the summary below.)
1) Creative Edge Nutrition (FITX) is the umbrella company, or the "holding company". The company vision has been to build by organic growth and strategic acquisitions in a "vertical integration" strategy, for the purpose of quickly increasing revenue streams for continued company growth, while cutting out the middle man costs. The revenue brought in from all of our subsidiary revenue streams listed below comes into the umbrella company, FITX.

2) Under the FITX umbrella, there are two primary business subsidiaries:

a) The 1st is CEN-BIOTECH, involved in production and distribution of medical marijuana. FITX is one of the very few true "MMJ" stocks which actually produces the marijuana, as opposed to most other that are involved with other derivative aspects of the marijuana such as CBD extracts, CBD research, smoking or growing devices, etc. Basically, these other ""MMJ" revolve and exist around the actual product (marijuana) that we will be producing in mass quantity. The website is CENBIOTECHINC.COM.

b) The 2nd is CENERGY NUTRITION which is our personalized sports supplement nutritional line, and they sponsor multiple athletes. Cenergy products are sold on the biggest online supplement stores including Amazon, Bodybuilding.com (the most popular online supplement store), Europa Sports, Prosource, NutritionExpress, multiple others, and getting great reviews with rapid movement up the bodybuilding.com product popularity charts. Notably, Leonard Armenta serves as Vice President of Brand Management & Marketing. Prior to joining Cenergy in 2013, he served as the Chief Operating Officer and later, Executive Vice President of MusclePharm (MSLP). He was instrumental in MusclePharm becoming one of the leading U.S. nutritional brands with massive growth and revenues, and he was responsible for placing MusclePharm into the largest US distributors and in over 35 International countries. The website is CENERGYNUTRITION.COM.

-As part of Cenergy Nutrition, there is also a "Cenergy Natural" line. One is a premium grade Hemp Protein supplement line at HEMPNORTHAMERICA.COM, and the other is a premium Chia Seed based supplement line at CHIANORTHAMERICA.COM. These products are sold through several different websites.

3) As part of the strategic acquisitions and vertical integration strategy to increase revenue streams for further company growth, we made multiple company acquisitions including:
-->4 active revenue-generating online nutritional supplement stores: SUPPLEMENTSTOGO.COM, A-Z-NUTRITION.COM, WORLDCLASSNUTRITION.COM, CHESAPEAKENUTRACEUTICALS.COM. If you go to these sites, at the top you'll see they are owned by Creative Edge Nutrition (FITX). These additional websites not only give us revenue from our own Cenergy line, but also revenue from selling all the major supplement and bodybuilding brands out there.
-->3 active revenue-generating brands/companies: SCIENCE DEFINED NUTRITION (makes the popular Rogue sports nutrition supplement line), SCI-FIT, NATURE'S SCIENCE.
-->3 active revenue-generating "Canadian Nutrition Superstores", which consist of brick and mortar nutritional supplement stores in Canada, selling all the major supplement and bodybuilding brands.
-->Seeds R Us Inc., which imports and distributes nutritious seeds such as chia seeds. Many of these seeds such as chia are incorporated into our products.
-->SCD Enterprises, LLC
-->Innovative Fulfillment Corp, which was an already profitable company producing sales.


SUMMARY OF FACTS REGARDING FITX HISTORY AND OUR CEO:
The building of FITX up to this point has been carried out strategically and very impressively in an extremely small amount of time in a business sense. Let me outline why in 4 generalized points:

1) Bill didn't become CEO until April 2012. Prior to this, we had no products or business. Everything before this, including the reverse merger into the LBGE shell in 2011, is now irrelevant history. History begins when he became CEO. When he came on board, we had an idea for a single product, Metabolic Xtreme. Nothing else at all.

2) From day one, he described his long term plan of vertical integration and strategic acquisitions to not only build organically, bring in instant revenue streams, but also make it easier to fund future company projects (obviously CEN-Biotech has been the major one), as well as build long term shareholder value. I have outlined these strategic acquisitions and vertical integration strategies to increase revenue streams for further company growth above.

3) Only 1 year and 9 months later, after extensive R+D, the Cenergy line now has multiple products (not only Metabolic Xtreme) selling on multiple websites. Cenergy products are sold on the biggest online supplement stores including Amazon, Bodybuilding.com (the most popular online supplement store), Europa Sports, Prosource, NutritionExpress, multiple others, and getting great reviews with rapid movement up the bodybuilding.com product popularity charts. Our products out sell HALF of the 418 products sold on the biggest online supplement store, bodybuilding.com. THIS IS MAJOR PROGRESS. We sponsor several MMA fighters (who continue to win with Cenergy plastered on their shorts), an NFL player, and several fitness models. The supplement side of this company is a tremendous asset to us, and will continue to be.

4) On 3/25/13 FITX announced it's entrance into the medical marijuana industry. Here we are now, only 9 months later and we have made tremendous progress thus far in a VERY SHORT time period, which has catapulted us into a leading position in this new multi-billion dollar industry of medical marijuana:

-FITX is one of the very few true "MMJ" stocks which will actually produce the marijuana, as opposed to most other that are involved with other derivative aspects of the marijuana such as CBD extracts, CBD research, smoking or growing devices, etc. Basically, these other ""MMJ" revolve and exist around the actual product (marijuana) that we will be producing in mass quantity. We have caught the eye of the soon to be booming medical marijuana industry, and have a presentation set for 1/23/14 with Arcview, the largest angel investor/private investor network in this space. This group has been featured on the front page of Fortune Magazine. They don't allow just any company to present at their meetings. They are hand picked.

-We have The Town Of Lakeshore Mayor, Former Canadian Provincial Minister Of Trade, President and CEO of the WindsorEssex Economic Development Corporation, and Royal Canadian Mounted Police backing us. No other publicly traded MMJ companies have this perfect set up. We also have the land, existing buildings, and building permits/plans for expansion as weather will allow to progress.

-FITX is actively involved with advancing the medical marijuana bills in MI, involved with the local government, and has hired lobbyists to assist in this.

-We have brought on the 2013 PR Agency of the year, 5W. They work for a huge list of household name celebrities and companies (such as McDonald's, GQ, 1800 Tequila, Barne's & Noble, Microsoft MSN, Welch's, Cold-EEZE, IHOP, Wyndham, Snoop Dogg, Pam Anderson to name a few). This company doesn't take on just some typical "penny stock" company.


UPDATED RECENT DD:

MEDICINAL MARIJUANA SUBSIDIARY (CEN-BIOTECH):

1/13/14: Cen Biotech Inc. (FITX) Medical Marijuana Business Featured in Crain’s Detroit Business Magazine.
http://finance.yahoo.com/news/cen-biotech-inc-fitx-medical-134800395.html

1/12/14: Firm looks to light up pot sales with Canadian unit.
http://www.crainsdetroit.com/article/20140112/NEWS/301129975/firm-looks-to-light-up-pot-sales-with-canadian-unit

1/11/14: CEN Biotech: the next BIG Marijuana Growers? (VIDEO):
https://www.youtube.com/watch?v=mcnqznTIGRQ#t=12

1/10/14: A SUMMARY OF SENATE BILL 660 FOR PHARMACEUTICAL-GRADE CANNABIS IN MICHIGAN, AS REPORTED FROM HOUSE COMMITTEE 12/10/13: (At the bottom under "Positions", CEN-Biotech is the first listed supporter of the bill. CEN-Biotech has also announced that they have hired lobbyists to assist in helping obtain approval of the bill).
http://www.legislature.mi.gov/documents/2013-2014/billanalysis/House/pdf/2013-HLA-0660-8628D210.pdf

1/9/14: Creative Edge Nutrition (FITX) Launches Cenbiotechinc.com For Canadian Medical Marijuana Business.
http://finance.yahoo.com/news/creative-edge-nutrition-fitx-launches-171300954.html

1/9/14: Endexx to Track a Million Pounds of Medical Marijuana in Canada.
http://finance.yahoo.com/news/endexx-track-million-pounds-medical-173046337.html

1/8/14: CEN Biotech Welcomed To The Town Of Lakeshore By The Mayor And Former Provincial Minister Of Trade.
http://finance.yahoo.com/news/cen-biotech-welcomed-town-lakeshore-165800349.html

1/8/14: CEN BioTech Inc - Ready to Build Press Conference (Video). This is a press event held by the Essex Windsor Growth & Development Council for the announcement of a 12M Investment by CEN BioTech Inc. to build a state of the art production facility in the Lakeshore Ontario region. THIS IS A MUST WATCH VIDEO!!!!
http://vimeo.com/83685127

1/8/14: CEN Biotech invests $12M for medical marijuana facility in Lakeshore.
http://www.vcpost.com/articles/20575/20140108/canada-firm-invests-12m-build-medical-marijuana-facility-lakeshore.htm

1/7/14: Company invests $12M to grow medical marijuana in Lakeshore (with video).
http://blogs.windsorstar.com/2014/01/07/company-invests-12-million-to-grow-medical-marijuana-in-lakeshore/

1/7/14: $12M medical marijuana investment made near Windsor, Ontario. CEN Biotech hopes to be up and running in 7 months.
http://www.cbc.ca/news/canada/windsor/12m-medical-marijuana-investment-made-near-windsor-ont-1.2487036

1/7/14: Windsor-Essex Parlays Expertise In Agriculture Into A Whole New Industry.
http://www.choosewindsoressex.com/?q=node%2F540

1/7/14: Medical marijuana industry grows with $12 million investment in Lakeshore.
http://windsor.ctvnews.ca/mobile/medical-marijuana-industry-grows-with-12-million-investment-in-lakeshore-1.1627119

1/7/14: Medical Marijuana Facility Coming.
http://blackburnnews.com/windsor/windsor-news/2014/01/07/medical-marijuana-facility-coming/

1/7/14: Medical marijuana growing.
http://www.am800cklw.com/News/Headlines/Medical-marijuana-growing

1/3/14: Is Cannabis The Next Big Thing? As State and Local governments begin decriminalizing marijuana, big money is scrambling to find a way to invest. (FITX featured in YouTube video at minute 1:45).
https://www.youtube.com/watch?v=8NRw2LLI5sQ

1/3/14: U.S. Firm Approved to Tap Canadian MMJ Market.
http://mmjbusinessdaily.com/u-s-firm-approved-to-tap-canadian-mmj-market/

12/30/13: Cen Biotech Receives Ready To Grow Letter From Health Canada And Featured In Forbes Magazine.
http://finance.yahoo.com/news/cen-biotech-recieves-ready-grow-212300745.html

12/30/13: Big Marijuana: Is It The Future?
http://www.forbes.com/sites/karstenstrauss/2013/12/30/big-marijuana-is-it-the-future/

12/10/13: CEN BIOTECH, Inc. Releases Site Photos of Proposed Medical Marijuana Facility.
http://finance.yahoo.com/news/cen-biotech-inc-releases-photos-130000782.html

12/5/13: Cen Biotech Presence at Michigan House of Representatives Hearings on Potential Medical Marijuana Law Changes.
http://finance.yahoo.com/news/cen-biotech-presence-michigan-house-154000570.html

11/21/13: CEN Biotech Breaks Ground to Add 58,000 sq. ft. to Its Future Medicinal Marijuana Operation.
http://online.wsj.com/article/PR-CO-20131121-906358.html?dsk=y

11/21/13: Another firm applies to grow marijuana.
http://blogs.windsorstar.com/2013/11/12/another-firm-applies-to-grow-marijuana/

11/19/13: CEN Biotech, Inc. Leases Property for Medical Marijuana Product and Sales.
http://www.marketwatch.com/story/cen-biotech-inc-leases-property-for-medical-marijuana-product-and-sales-2013-11-19

11/13/13: Creative Edge Nutrition, Inc. Hires 5W Public Relations as Agency of Record.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-hires-133000593.html

11/13/13: Endexx and CEN Biotech Launch Operations in Canada.
http://online.wsj.com/article/PR-CO-20131113-909799.html

10/29/13: A New Audio Interview With Bill Chaaban, CEO of Creative Edge Nutrition, Inc.
http://finance.yahoo.com/news/audio-interview-bill-chaaban-ceo-113000038.html

9/6/13: Endexx Provides Contract Clarification (regarding CEN-Biotech) and Compliance Requirements.
http://online.wsj.com/article/PR-CO-20130909-906514.html

9/6/13: Creative Edge Nutrition's Subsidiary CEN Biotech, Inc. Announces a New Contract With Endexx Corporation to Provide Software to Track the Production and Sale of Medicinal Marijuana.
http://finance.yahoo.com/news/creative-edge-nutritions-subsidiary-cen-123000415.html

9/6/13: Endexx Corporation and CEN Biotech, Inc. Enter Into Business Contract.
http://finance.yahoo.com/news/endexx-corporation-cen-biotech-inc-123000372.html

9/5/13: Creative Edge Nutrition Announces the Formation of Cen Biotech Inc. for Its Medicinal Marijuana Business Sector.
http://online.wsj.com/article/PR-CO-20130905-906271.html

6/5/13: Creative Edge Nutrition Announces Ground Breaking Products For The Medical Marijuana Field- Hemp Tea And Coffee Additive.
http://finance.yahoo.com/news/creative-edge-nutrition-announces-ground-123000801.html

4/18/13: Creative Edge Nutrition, Inc. Announces the Second product into the Medical Marijuana Sector.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-announces-120000832.html

3/25/13: Creative Edge Nutrition, Inc. Announces the Entrance into the Medical Marijuana Sector.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-announces-120200129.html


SPORTS NUTRITION SUBSIDIARY (CENERGY):

11/25/13: Creative Edge Nutrition, Inc. Signs Multiple Country Distribution Contracts For Full Scale Product Distribution.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-signs-133000962.html

10/17/13: Creative Edge Nutrition, Inc. Adds Additional Product to Bodybuilding.com.
http://online.wsj.com/article/PR-CO-20131017-906608.html

10/10/13: Creative Edge Nutrition Signs Exclusive Distribution Deal With Europa Sports.
http://online.wsj.com/article/PR-CO-20131010-906199.html

10/8/13: Creative Edge Nutrition Ships First Order to Bodybuilding.com.
http://online.wsj.com/article/PR-CO-20131008-905427.html

**Product popularity is rapidly rising on the biggest and most popular on-line sports nutrition supplement store, bodybuilding.com. As of 1/20/14, Cenergy Nutrition was ranked #217 most popular among 418 brands sold on the site. Follow popularity movement up at http://www.bodybuilding.com/store/popular-brands.html

8/27/13: Creative Edge Nutrition Received Vendor Sales Approval for Nutritionexpress.com.
http://finance.yahoo.com/news/creative-edge-nutrition-received-vendor-123000222.html

7/16/13: Creative Edge Nutrition Signs Retail Contract With Bodybuilding.com.
http://finance.yahoo.com/news/creative-edge-nutrition-signs-retail-115000454.html

7/15/13: Creative Edge Nutrition, Inc. Letter to Shareholders.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-letter-133733840.html

6/28/13: Dr. Sam Alawieh Will Head Up Creative Edge Nutrition Advisory Team.
http://finance.yahoo.com/news/dr-sam-alawieh-head-creative-120000421.html

6/27/13: Creative Edge Nutrition Announces They Are an Approved Vendor of Amazon.com.
http://finance.yahoo.com/news/creative-edge-nutrition-announces-approved-120000562.html

6/25/13: Creative Edge Nutrition, Announces the Addition of Dr. Sam Alawieh, to Their Advisory Team.
http://finance.yahoo.com/news/dr-sam-alawieh-head-creative-120000421.html

6/2/13: ESPN's MMA Meltdown Interview of Cenergy's Jeff Thomas:
http://www.cenergynutrition.com/audio/mma_meltdown.mp3

5/31/13: Creative Edge Nutrition, Inc. Announces The Addition of Online Retailer www.ProSource.net.
http://www.prnewswire.com/news-releases/creative-edge-nutrition-inc-announces-the-addition-of-online-retailer-wwwprosourcenet-209641151.html

5/8/13: Creative Edge Nutrition, Inc. Announces The Acquisition of 3 Nutrition Super Stores.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-announces-123800879.html

5/1/13: Creative Edge Nutrition, Inc. Expands Industry Management Team.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-expands-120000610.html

2/6/13: Creative Edge Nutrition, Inc. Announces GNC Vendor number.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-announces-133200489.html

10/15/12: Creative Edge Nutrition, Inc. Acquires Chesapeake Nutraceuticals.
http://www.prnewswire.com/news-releases/creative-edge-nutrition-inc-acquires-chesapeake-nutraceuticals-174178291.html

9/27/12: Creative Edge Nutrition Inc Completes Acquisition Of Sci-Fit And Nature's Science Brands.
http://www.prnewswire.com/news-releases/creative-edge-nutrition-inc-acquires-sci-fit-and-natures-science-brands-171510931.html

9/26/12: Creative Edge Nutrition Inc Acquires A-Z-Nutrition.com.
http://www.prnewswire.com/news-releases/creative-edge-nutrition-inc-acquires-a-z-nutritioncom-171325711.html

8/20/12: Creative Edge Nutrition Inc Acquires SCD Enterprises, LLC.
http://www.prnewswire.com/news-releases/creative-edge-nutrition-inc-acquires-scd-enterprises-llc-166749356.html

7/31/12: Creative Edge Nutrition Inc Acquires Innovative Fulfillment Corp.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-acquires-125200946.html

5/15/12: Creative Edge Nutrition Inc Completes Acquisition of Science Defined Nutrition.
http://www.prnewswire.com/news-releases/creative-edge-nutrition-inc-completes-acquisition-of-science-defined-nutrition-151596435.html

FITX