FACTS REGARDING FITX HISTORY AND CEO: You're correct, our CEO's track record does speak for itself, very loudly. The building of this company up to this point has been carried out strategically and very impressively in an extremely small amount of time in a business sense. Let me outline why in 5 generalized points:
1) Bill didn't become CEO until April 2012. Prior to this, we had no products or business. Everything before this, including the reverse merger into LBGE in 2011, is now irrelevant history. History begins when he became CEO. When he came on board, we had an idea for a single product, Metabolic Xtreme. Nothing else at all.
2) From day one, he described his long term plan of vertical integration and strategic acquisitions to not only build organically, bring in instant revenue streams, but also make it easier to fund future company projects (obviously CEN-Biotech has been the major one), as well as build long term shareholder value.
3) As part of the strategic acquisitions and vertical integration strategy to increase revenue streams for further company growth, we made multiple company acquisitions including:
-->4 active revenue-generating online nutritional supplement stores: SUPPLEMENTSTOGO.COM, A-Z-NUTRITION.COM, WORLDCLASSNUTRITION.COM, CHESAPEAKENUTRACEUTICALS.COM. If you go to these sites, at the top you'll see they are owned by Creative Edge Nutrition (FITX). These additional websites not only give us revenue from our own Cenergy line, but also revenue from selling all the major supplement and bodybuilding brands out there.
-->3 active revenue-generating brands/companies: SCIENCE DEFINED NUTRITION (makes the popular Rogue sports nutrition supplement line), SCI-FIT, NATURE'S SCIENCE.
-->3 active revenue-generating "Canadian Nutrition Superstores", which consist of brick and mortar nutritional supplement stores in Canada, selling all the major supplement and bodybuilding brands.
-->Seeds R Us Inc., which imports and distributes nutritious seeds such as chia seeds. Many of these seeds such as chia are incorporated into our products.
-->SCD Enterprises, LLC
-->Innovative Fulfillment Corp, which was an already profitable company producing sales.
4) Only 1 year and 9 months later, after extensive R+D, the Cenergy line now has multiple products (not only Metabolic Xtreme) selling on multiple websites. Cenergy products are sold on the biggest online supplement stores including Amazon, Bodybuilding.com (the most popular online supplement store), Europa Sports, Prosource, NutritionExpress, multiple others, and getting great reviews with rapid movement up the bodybuilding.com product popularity charts. Our products out sell HALF of the 418 products sold on the biggest online supplement store, bodybuilding.com. THIS IS MAJOR PROGRESS. He also brought on Leonard Armenta as Vice President of Brand Management & Marketing. Prior to joining Cenergy in 2013, he served as the Chief Operating Officer and later, Executive Vice President of MusclePharm (MSLP). He was instrumental in MusclePharm becoming one of the leading U.S. nutritional brands with massive growth and revenues, and he was responsible for placing MusclePharm into the largest US distributors and in over 35 International countries. We sponsor several MMA fighters (who continue to win with Cenergy plastered on their shorts), an NFL player, and several fitness models. The supplement side of this company is a tremendous asset to us, and will continue to be.
5) On 3/25/13 FITX announced it's entrance into the medical marijuana industry. Here we are now, only 9 months later and we have made tremendous progress thus far in a VERY SHORT time period, which has catapulted us into a leading position in this new multi-billion dollar industry of medical marijuana:
-FITX is one of the very few true "MMJ" stocks which will actually produce the marijuana, as opposed to most other that are involved with other derivative aspects of the marijuana such as CBD extracts, CBD research, smoking or growing devices, etc. Basically, these other ""MMJ" revolve and exist around the actual product (marijuana) that we will be producing in mass quantity. We have caught the eye of the soon to be booming medical marijuana industry, and have a presentation set for 1/23 with Arcview, the largest angel investor network in this space. They don't allow just any company to present at their meetings. They are hand picked.
-We have The Town Of Lakeshore Mayor, Former Provincial Minister Of Trade backing, President and CEO of the WindsorEssex Economic Development Corporation, and Royal Canadian Mounted Police backing us. No other publicly traded MMJ companies have this perfect set up. We also have the land, existing buildings, and building permits/plans for expansion as weather will allow to progress.
-FITX is actively involved with advancing the medical marijuana bills in MI, involved with the local government, and has hired lobbyists to assist in this.
-We have brought on the 2013 PR Agency of the year, 5W. They work for a huge list of household name celebrities and companies (such as McDonald's, GQ, 1800 Tequila, Barne's & Noble, Microsoft MSN, Welch's, Cold-EEZE, IHOP, Wyndham, Snoop Dogg, Pam Anderson to name a few). This company doesn't take on just some typical "penny stock" company.
So, with all that said, I hope you can see that our CEO (who by the way still has not drawn salary from the company) has actually done a phenomenal job in what all he has built in such a small amount of time in a business sense since only April 2012. Let's give credit where credit is due, as it clearly is here.
FITX
AI
