Thursday, January 16, 2014 5:23:44 PM
VivaVuva was launched in December, and the TV commercials haven't even run yet, so it wasn't a significant contributer to Q4. DressesExpress.com and the new one someone just found today (WomensTopsHabitat.com) aren't even really launched yet, but should be soon. So, even Q1 might not show an improvement in revenues. It's more likely to "hold steady".
Q2 is where things could really get going, in terms of beating previous year's quarter.
These new sites should help smooth out the seasonality of BRAV, as leggings are predominantly a fall/wintertime seller, while the new sites are more "all season". I'm hoping that the new sites really start picking up in March as people start thinking about spring clothing.
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