Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Business model is not great.

Most of the $6.9M in 'unidentified and intangible' assets on the balance sheet will ultimately be reclassified to expense (where it should have been in the first place), or written off directly to shareholder eequity.

Then there is the $1.7M of advertising expense incurred starting October 1.

These are Big Bucks for a company running about $2M/year in revenue.