35 reasons NOT to buy BRAV.
1. Dilution. Regardless of the excuses, it still happened and can continue at any time.
2. Sales drop. Danny's decision to stop the adwords campaign despite claiming to be making plenty of expansion money was an utter failure.
3. No commercial. Tons of money spent for Danny to sit on a couch with some lesbians. Has he EVER seen a commercial like this air? If it were allowed, EVERY company would do it. It was doomed from the start, we would have been better off renting out a strip club for Danny.
4. No buyback. Despite claiming the stock is undervalued, Danny STILL doesn't feel it's cheap enough to buy back shares as he claimed he would.
5. Stores closing. Danny's decision making once again was bad. Poor location choice led to overhead he couldn't handle. He spent all that money to set up shop, then looked at the logistics and had to give up. Oh well, wasn't his money.
6. No replacement store. Again something that was communicated as "in the works" but never came to fruition.
7. No website launch. Yes, the website is up, but who even knows it's there? Only stockholders and employees have ever heard of vivavuva. At last count it had a few dozen visits, assuredly from investors. You can't make money if people don't go to the site.
8. No private label. Many of you remember this as the big "announcement for an announcement" debacle a few years back. Prices were artificially inflated and came crashing down as once again, it never came to be.
9. It is simply resale. Why would anyone pay twice as much for the same products they could get from other resalers both online AND in brick & mortar stores across the country?
10. The styles are terrible. Yes, we see people wearing black or grey yoga pants, but have you actually ever seen anyone wearing these outlandish styles featured? Would your wife wear them? Would you buy them for your daughter? Most of this "fashion" is best suited for street walkers.
11. There is nothing holding the shareprice up. The only thing that can save this is an AMAZING 4th quarter. Those numbers won't be out until MARCH. Chances are though, that it will not be amazing as there is no commercial.
12. The chart. It doesn't take a wiz to know that this will continue to go down. The company doesn't have the money to air it's commercials, and revenue will suffer.
13. Danny's convertible shares soon up for sale. If isn't making enough money to sustain this business (evidenced by the recent cash infusion), and revenue is down, the money has to come from somewhere. That a whole lot of dumpage to see in the new year.
14. Poor leadership. Danny can talk the talk, but when it comes to walking the walk he repeatedly stumbles. Being a good salesman does not make you a good business manager. Danny has proven this time and again.
15. No follow through. Yes, conditions vary and sometimes plans have to change, but why not share with everyone WHY you are making the changes? Danny is quick to put out PRs for what he thinks will boost the share price, but then disappears when it comes time to explain his rationale. This is why most companies have a board of directors. The CEO has to explain why he did what he did, and if he continually fails, he is replaced.
You know what, 15 reasons are enough. Sure, I could dump another 20 about how "cool" the site looks, or how "fresh" the styles are, but who can really take that seriously?
