Bravada International Ltd (BRAV)

[Jammin1]

Good point. He should word it differently. Of course, he's trying to get across that it can be expensive to pay an outside specialist to do that, especially if they're a good one, so in a sense it's a cashflow savings. Of course, the cost is the time that Danny spends on that, or more accurately, the time he's not spending taking care of the rest of the business while messing with HTML.

He needs to worry about operational efficiency, marketing strategy, growth strategy, negotiations, suppliers, etc. I haven't seen any evidence that he's hired someone to do those roles for him.

So by neglecting those thing to reduce outward cashflow, he might be hurting revenues, which will reduce incoming cashflow. This might be a case of improving short-term net cashflow at the expense of longer term, which would only make sense if he's short on cash.

What I'm wondering is whether some of the technical office hires he did make are actually helping with the SEO, HTML, CSS stuff, under his direction, with him in control and delegating work to them. I hope so. From the wording in the PR, it doesn't SOUND like it, but I hope he is delegating some.