Sounds like a risky biotech to me. If others don't feel they are invested in that, that's on them. Hopefully it doesn't take another 10 years to develop a pharma version, and if it does, hopefully more evidence on the therapeutic benefit comes to light, so the supplement can thrive. Could, fo' sho', go the other way too. It is probably a very expensive product, fwiw, but so are cigarettes, many drugs, etc, and people suck 'em all down like soda!