Looksmart Limited (LKST)

[LookinSmart]

Another great Overture quote:

"Additionally, Overture's push into the paid inclusion business through its acquisition of search engines Alltheweb.com and Alta Vista have proven to be a more challenging business for Overture, Rohan noted. "The complexity of the paid inclusion is poorly understood by investors, and may not have been fully understood by Overture prior to the Fast [Alltheweb] and Alta Vista deals."

I wouldn't be at all surprised to see OVER give up on paid inclusion all together and concentrate more on contextual marketing.

Oh hang on maybe they will...
"Meanwhile, Overture talked about moving beyond paid search and into contextual marketing, which enables advertisers to pay for placement in a news story as opposed to a keyword search. "

But all that wasted money wouldn't go down well with their shareholders. Hang on again... it isn't! lol

http://www.marketwatch.com/news/yhoo/story.asp?source=blq/yhoo&siteid=yhoo&dist=yhoo&gui...