Monday, February 06, 2006 1:07:24 PM
Wireless Logix Group(TM) Announces a Strategic Partnership with Advanced Satellite Media
Monday February 6, 12:44 pm ET
Revolutionary New Broadcast Technology for Advertising, Entertainment and Education Delivery FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Feb. 6, 2006--Wireless Logix Group(TM) (WLG) and Advanced Satellite Media (ASM) today announced a strategic partnership to deliver digital content using satellite technology to markets in North America, India, and Pakistan.
As part of the alliance, Wireless Logix Group and ASM will offer, via satellite technology, electronic media. Narrowcasting has been identified as the future of electronic media and a fascinating new technology called Info-Mation(TM) will help to usher it in. Capable of delivering unique content to each individual television screen, computer monitor or almost any other video terminal, (even subdividing individual screens into multiple sections each with its own unique content) this revolutionary new broadcast technology promises to change the way advertising, entertainment and education are delivered in the future.Info-Mation(TM) is brought into the North American market by Fort Lauderdale based Wireless Logix Group wirelesslogixgroup.com, which has been licensed as the exclusive distributor of the product for the North American market and the Indian sub-continent. Developed by Hungarian software company Tele Data Cast, Ltd for ASM, and already deployed in over 1000 locations in the Middle East and Europe, Info-Mation is expected to gain quick acceptance in the North American market as well.Comments Abbas Sadriwalla, CEO, Wireless Logix Group, "Though the Internet has proved that customizing content to the individual and small group has enormous business value, the electronic media has thus far found that customizing content to local environments and small groups is not cost-effective. With Info-Mation, the cost equation changes dramatically. You can now narrowcast electronic broadcasts to small audiences more inexpensively than by any alternative method. Info-Mation is platform independent and can be used to narrowcast content to television screens, computer monitors, etc. and is therefore more versatile than alternative technologies."The Info-Mation platform supports content distribution using satellite, GPRS/GSM wireless, Internet and intranet connections. The delivery process is designed to be asynchronous: content is pumped out in a burst, stored on a local server at the point of distribution, and then distributed over a local LAN/WAN or other network as required. The delivery times and frequency can be fully automated. Because of this "burst" delivery model, costs of delivery can be minimized, and the system does not need a continuous satellite feed or even a continuously engaged high-speed internet connection. Equally importantly, the entire chain of content distribution and final delivery can be controlled from a central location, eliminating the need for multiple points of control and management.
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