Bravada International Ltd (BRAV)

[ironcondor]

I don't know, all we know is he didn't feel it was worth investing in google adwords to sell his product. He's the boss. As an investor, I thought we could recreate the success we had doing the same marketing and even build off of it this year. So far, I'm wrong. So far it looks as if we needed to start another revenue driver to supplement sales, and then another revenue driver in the dress niche to attempt growth or maintain sales for 2014.

I know from my own experience that it's not as easy as putting product online and putting a for sale sign on it. We had a game plan in the leggings space and it worked out, now that space is seemingly evaporating (with lower order numbers). At least with the dress market we have a niche word to use to get our product out there. Vivavuva could have used thousands of key words and we don't have the budget to market thousands of key words. We needed that commercial, at least to see if the public wanted to buy our style of clothing. Not airing it just draws more questions as to the competency of management.