Arena Pharmaceuticals, Inc. (ARNA)

[LaJollaCA]

From IV:

Re: DTC/TV/PeopleMag
Well, it turns out you may be more right than you know with your comments. As we know from JD's Friends' post; the Ad Agency has a casting call out for actors/actresses for a Belviq commercial. I spoke with him about 3:30PST about this and he has applied for one of the parts for the commercial. Hopefully, he gets it since he is a good actor and has done very good commercials in the past.

Not sure if this is the first commercial being cast for Belviq or not. It sounds like from my conversation with my good friend that this could be a very creative commercial for Belviq. Anyway, we will have to stay tuned, but I think your thinking is spot on target.