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Cramer article: anyone familiar with this company?



Cramer's 'Mad Money' Recap: Long-Term Portfolio Games

By TheStreet.com Staff
2/3/2006 7:29 PM EST
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"I think you should buy a stock that I believe will ... have a simply abysmal 2006," Jim Cramer told "Mad Money" viewers Friday, saying that he likes Electronic Arts (ERTS:Nasdaq - commentary - research - Cramer's Take).

"I don't want to hear the naysayers because I know better," he said, criticizing the slew of bad press the company has gotten after it reported earnings this week.

Cramer said the media can only say what has happened to Electronic Arts, which has been really bad. But the media cannot talk about what's going to happen, so block out "the inane prattle," he said.

He thinks that the company is done going down, and that it's a best-of-breed video-game maker.

"We are poised to capture the biggest video-game cycle in history," he said, citing the many new game consoles to come out over the next few months. "This cycle won't peak until 2008 or 2009," he said, "but this is a long-term investment."

And he thinks that Electronic Arts will reap the benefits of this growing cycle since it owns some of the best franchises around, namely Harry Potter, Lord of the Rings and James Bond. He added that the company's soon-to-be released The Godfather game could also be a huge hit.