Here is where you miss the boat. Hangover Joe's is not targeted at Alcoholics. If you saw ABC news with Brian Williams yesterday the CDC just released a study that there is massive drinking in America but they are not alcoholic. Most of these heavy drinkers are not alcoholics, but are referred to as binge drinkers. You really miss the market. Hangover Joe's has a massive market watch the video and link below I think this supports a lot of what Hangover Joe's marketing and brand represents. They are going for casual drinkers which there are over 30 million hangovers a week in the USA. This is really interesting news that broke yesterday that show the brand and category is going to be huge.
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