And finally, our pricing is competitively priced, with features our competitors cannot offer in terms of unmatched 100% "sell-through" and the ability to produce actual "end user" numbers, not just the number of books printed.
Our average CPM will be roughly $33, which given the fact that we are at a 4 million base and can select down to 1 million incremental signatures with a higher targeting than either competitor... the competitive advantage is clear.
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