Bravada International Ltd (BRAV)

[NOT DANNY]

Just a reminder about the "adwords error" you mention... DA explained this on the last CC. It made no sense to spend $1500 per month when he was only seeing a ROI of $1000 for the same period. That is the reason he reduced the allocated funding for adwords NOT as an error as some have stated. Makes sense to me ... leads me to believe that with him reinstating the adwords funding (as you mentioned) that BRAV is now seeing a much higher ROI which indicates a smart move by management to capitalize. I just dont see how management making a move to save money during a notably slower-than-usual retail period as we experienced this holiday season can still be made out as a negative.

Numerous direct competitors were offering huge discounts (up to 70% off at alljane.com for instance) during this period tells me that management made the right decision to hold off on wastefully airing the commercials during a time when the market was clearly saturated with discounts and the sales being fought over at a fraction of the per unit profit. Yet again a smart business move. Instead many here suggest that this is a major failure by mgmt when their suggestions would likely have proved financially disastrous by comparison.

GO BRAV