Hop-On Inc (HPNN)

[Arthur]

HPNN financials, such as they are, show a 14% gross profit margin on Ecigs sales, which is ridiculous, and a sure-fire way to lose money.

For comparison, a big E-cig company VPCO (VPCOD) with $25M annual Ecigs sales, operates with a 40% gross profits margin. And even with those kinds of margin, they are barely profitable.

Now just imagine the kind of profit margin Hop-On can expect on a $20 cell phone, which they claim they are about to launch...