Bebida Beverage Company (BBDA)

[trackman19]

The other problem I see with the few Walmarts that the product has been put in when they discount and then ultimately pull the product is....that Koma Unwind will never be back in that store. You sort of get one opportunity to do that. If the stores give it a chance and put it in...and then it does not sell well...they are not going to be convinced to do that again months or years later. Why would they? They want to save shelf or floor space for things that will bring in profit.

I just don't see that happening.

They would have been better off concentrating on staying regional and slowly morphing out instead of trying to go national (or even international). You can concentrate your marketing dollars that way. People are right when they say there is not any marketing support in Texas or Florida or where ever else they might go.

They are spending too much money for less of a return now. They were at a steady 30% profit margin that is now arguably a loss if they are counting selling shares as revenue.