22nd Century Group Inc (XXII)

[petemantx]

Their largest market IMO is the whole "light" market as we can go head to head with the market kings (Winston, Marlboro, Kool, Basic, Newport, etc) to have the same nicotine but up to 73% less tar and carcinogens (our Brand B cigarette) and a recent poll found 90% of smokers would try a safer cigarette. As long as our cigs taste good, or our partners can use our cigs and flavor them just as their std brands, then everbody wins and XXII IP becomes the DOMINANT player in the worldwide light cigarette market since all the big boys will be using our IP to lower their cigs to match the competitors who also are using our IP.

You only need a few percentage points of the world market to have a mega company.