nope, it wasn't missed on this side of the fence for ADTM will not obtain a 10% market share, or a 5% market share or a 1% market share or a .5% market share, or even a .1% market share. Guys, you are both missing what the CEO said (236 more so). He said they have the ability to gain significant market share (not that.5% market share is significant). He then went on to give an example (not of significant market share), but on the 'kind/amount' of market share that would make them a viable business (ie - less then .5%). Hope that helps clear things up.