What's so genius about it? It's in use already for a huge amount of campaigns. http://s91302.gridserver.com/wp-content/uploads/2009/10/thesun_qr_code_keeley.jpg http://blog.neustar.biz/wp-content/uploads/2011/01/frito_qr_code.jpg http://workshopisopen.files.wordpress.com/2012/04/wellca_2.jpg just a few examples...they are already everywhere. That really gets you excited?? lol GL