Facts of cute dog contest ridiculousness. The purpose of the contest was to get attention, exposure and customers for AAPT's dog food product. AAPT thought they would get the email addresses of several million dog owners. Lets say they got 5 million email addresses. That would result in a highly targeted marketing list costing $0.20 per name, if there were no other costs. Now guess how many people entered the contest? less than 60,000. If the prize was paid, each name on the marketing list would have cost $16.67 had there been no other contest costs. Assuming the standard 2% response rate, each actual customer would have cost $833. Amazing! The average dog owner pays around $500 per year on food. Even if the gross margin on the dog food product was 50%, it would take more than 3 years of purchases to break even on that marketing cost.
In addition to the analytical insanity the managerial incompetence invoked, changes in contest terms, allegations and bias and obvious dishonesty, offended the dog owning public and turned people away from the AAPT brand name.
AAPT's contest idea was flawed to begin. Even if the contest idea worked, AAPT never considered the cost of shipping 40 lb bags of dog food. Newsflash AAPT! 40 lbs is heavy and the cost to ship will make your product non competitive.
Do the math. No matter how you analyze the things AAPT management attempts to do, it always adds up to total unabated gross incompetence.
The real reason the scammer clowns Schwartz and Bershan did that contest, is because their frail little ego's demand that the public perceive them as rich people that lived in a mansion and could afford to give away a million dollars.
Newsflash investors! The only reason the clowns live in a mansion is because they lie to investors. God and everyone knows its not because they make money.
How much dog food would each customer have had to buy to recover the cost
the cost per name would have been
