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Re: takeachance2012 post# 65851

Friday, 12/13/2013 2:01:24 PM

Friday, December 13, 2013 2:01:24 PM

Post# of 92309
Enerjel in GNC?

Anyone know what is progressing with ENERJEL & GNC?



This didn't happen.

It took Bhargava only six months, from the time he sipped that inspiring potion, to get 5-Hour into stores. Then his sales team went to work, convincing GNC (GNC) to carry it, then Walgreens (WAG), Rite Aid (RAD), and regional grocers like Sheetz.

But his greatest triumph was landing 5-Hour in the Walmart (WMT) checkout aisle. (Every Walmart store in the U.S. sells all four flavors of 5-Hour; Sam's Club carries 24-packs.) "Getting it next to the register isn't hard," Rise Meguiar, Living Essentials's vice president of sales, told Forbes. "Keeping it there? Very hard. Anything that sells, the stores will try. To own that space is really hard."

"What we did wasn't rocket science," math whiz Bhargava told Forbes. "It's not the little bottle. It's not the placement. It's the product. You can con people one time, but nobody pays $3 twice."



http://www.dailyfinance.com/2012/02/09/5-hour-energy-a-success-equal-parts-caffeine-chemistry-and-med/

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