Dom, another view. I have been following and buying for several years. Product passes testing, HD has launched along with affiliates, builders are using it as a plus in construction and sales. A lot of ho-hum PR and a CEO who in many cases seems a loose cannon and doesn't know where the objective is.
I believe in the product, but now nine out of 10 (estimated) posters will tell you it is snake oil, with no factual support to their assertion (only describe occcasionally their years in building industry).
Biggest unknown here is financing; Conboy continues to trade off shares to cover expenses. If the product is innovative and an enhancement to the building products lines, it has to take hold and get big time backing. I'm riding this "stinker" cause I believe nationally we need this added value to uses of lumber and safety of homeowners. Just some thought from one of the minority on this Board. Thought--who's buying 20 million a day???