Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

"Not much dilution"? 50% from 6/30/2011 to 6/30/2013.

And, who knows how much for the $1.7M media buy announced on October 1; we won't know until either a subsequent event is presented with (overdue) Q3 2013 financials, or with Q4 financials due next spring.

We do know, however, that $1.7M is more than 25% of BCCI's market value. We also know that $1.7M is a lot of advertising for a company with less than $1.7M in revenues for the twelve months ended June 30, 2013.

Nevertheless,we hope that the dilution is less than 25% as the $1.7M is likely 'list price' for the advertising, not the last minute not yet sold prices that we hope BCCI is paying (and someone is watching).