Starting with a workshop to refine goals tactics and KPIs, we perform a content audit, followed by ecosystem research and optional sentiment analysis. Then we develop your distribution and syndication strategy, followed by (optional) influencer outreach as follows:
Content Audit – Using content model, map content assets and outline optimal productivity and velocity to meet goals; identify gaps; develop content calendar
Ecosystem Research – Conduct sentiment analysis to benchmark competitor online/social presence, identify key influencers, communities and channels for reaching targets
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