Here is a key point; Ms Slader has already been successful in the beverage industry and has all the key contacts to transfer her clout to Level 5. She is already well know to these retailers; she has been dealing with them under another company, now she's working for us. Wow
"Before joining Power Brands and Level 5, Ms. Slader was the Business Development Manager at NEO North America Inc. (“NEO”) where she was instrumental in the launch and sustained growth of NEO Water since 2010. At NEO, Ms. Slader:
Achieved one of the fastest growing enhanced water product launches by assembling fully integrated marketing programs with distributors and key retail accounts;
Opened over 7,000 accounts in the US and Canada in independent, natural, convenience, drug and mass market retail channels;
Successfully closed national distribution with United Natural Foods, KeHE, Tree of Life, Nature’s Best, Core-Mark and more for the entire product line;
Managed the account entrance, development of marketing and product promotion with Whole Foods Markets, Albertson’s, Walgreens, The Fresh Market, Market Center, Natural Grocers and 7-11 USA, 7-11 Canada plus others;
Lead all marketing efforts that promoted NEO by creating key partnerships with media outlets such as BeverageWorld, Beverage Industry, BevNET, Women’s Fitness and Men’s Fitness;
Escalated product brand awareness by synchronizing marketing programs during events and tradeshows including but not limited to: NIKE Women’s Marathon, the LA Marathon, South by Southwest, ExpoWest, ExpoEast, NACS and Fancy Foods; and
Fostered key relationships with celebrities and athletes in and for the NEO team."
