NanoTech Entertainment Inc (NTEK)

[TooFrank]

Why 4K Might Not Be the Best Way to Attract Consumers

http://www.hollywoodreporter.com/behind-screen/why-4k-might-not-be-636485

First, it can add more pixels (known as resolution), for instance with 4K, which represents four times the number of pixels found in today’s HD.

It can also offer faster pixels (higher frame rates), which addresses image artifacts such as motion blur. The public became keenly aware of this option in large part due to Peter Jackson’s use of higher frame rates when he made and released The Hobbit: An Unexpected Journey.

The group referred to the third variable as “better” pixels, involving a higher luminance range (brighter and darker pixels) and wider color gamut (more colorful pixels).

At the conclusion of the SMPTE symposium, the general consensus seemed to be that it was a combination of these improvements that will have the most value.

But what if they could choose only one? By a show of hands, the majority of the hundreds of engineers in attendance voted for better pixels, with a fair amount choosing faster pixels (higher frame rates), leaving 4K a distant third with just a few supporters in the room.