I think it certainly has a lot of merit to it. But it seems to mostly focus on the company-sponsored promotions. As another poster here alluded to, there are also a high number of P&D campaigns that are initiated by traders themselves that are not "sanctioned" by the company.
As we all know, the ease by which small/micro-cap stocks can swing by high percentages, combined with the thinly traded nature of these plays, makes it very easy for even a small group of immoral individuals to coordinate a small-scale hype machine that can lure enough unsuspecting honest folks to make it a profitable exercise for them.
But, clearly, the magnitude and scope of what happened w/SCRC (well documented P&D per the pumpsanddumps.com site) clearly required the resources of a professional PAID promoter that was knowingly engaged by the company.
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