This board is foolish enough without adding fairy tail biblical stories to it.
Than being said, the scam run by BRND is very real.
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Conception should be used here.
conception -
1611, King James Version of the Bible (Authorized Version), Genesis 3:16. Unto the woman he said, I will greatly multiply thy sorrow and thy conception.
Shareholders will greatly multiply their sorrow.
Premier management team, from its conception, intended their would be sorrow, with owning its stock offering.
Premier is a monster.
