Tuesday, November 19, 2013 4:44:01 PM
Rob with the energy and Sterling with the wisdom.
Hopefully they learned the lesson to set more realistic goals in the future or to issue a warning that goals won't be met.
In any other job it is great to set unrealistic goals and just barely miss them because the end product would still be higher than with a more realistic goal. This is not the same with the market. Had these guys set an unrealistic goal and exceeded it, we'd be dancing with higher pps right now.
I want to see revised expectations in this next quarter. I want to see progress in financing. I want to hear reviews on these kiosks and participants in the gift program.
I think of all these, the gift program will be the hardest to accomplish. You can't finance if you aren't financed, and you want to ensure participants aren't the types to take the equipment and disappear.
Great ideas, but you don't build empires in such short time. Expansion may have to slow down a tick to ensure goals are met.
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