Infomercial for GSP RUSHFIT Starring Georges St-Pierre Launches on US Television
GSP Successfully Defends World Championship
GSP Successfully Defends World Championship
VANCOUVER, BRITISH COLUMBIA--(Marketwired - Nov. 19, 2013) - Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:DSS)(PINKSHEETS:DTSRF) is pleased to announce that a new long form infomercial for DRTV advertising, for the Company's flagship product, GSP RUSHFIT (www.gsprushfit.com) ultimate 8-week home workout DVD fitness series starring Mixed Martial Arts ("MMA") World Welterweight Champion Georges St-Pierre ("GSP") began airing on US television. The launch of the infomercial coincided with GSP's world championship title fight on November 16, 2013 in which he once again successfully defended his world title.
The infomercial is being utilized and exploited under the terms and conditions of the international distribution agreement that DSS recently on April 30, 2013 with GAIAM, Inc. (NASDAQ:GAIA)
"We are pleased with the new show and excited to have the test marketing under way for our GSP RUSHFIT infomercial on TV in the US as we head toward the peak selling season for fitness products starting in January", said Jeffrey Sharpe President and CEO for DSS. "We have really bolstered our offer, now not only do you receive the 8-week fitness calendars for beginner, intermediate, and advanced programs, workout DVDs and guide, bonus workouts, and meal plan, but now we are also providing a free 7-day supply of the new RUSHFIT daily boost multivitamin, a 7-day RUSH workout calendar and 7-day RUSH meal plan, and finally free 60-day VIP access to the new GSP RUSHFIT Web Club (www.gsprushfit.com/drtv/ecs/tvoffer.htm)."
GSP RUSHFIT was designed to appeal to the massive global audience with an interest in MMA and MMA training methods as a complete home fitness workout program. GSP RUSHFIT combines three of the hottest fitness trends. The complete program uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape. GSP RUSHFIT is unlike any fitness program available. This program was carefully designed to give the most efficient and effective workout possible at home with minimal equipment. When consumers see how hard internationally respected athlete Georges St-Pierre pushes himself, working out alongside him will motivate and inspire consumers to push themselves harder, and achieve more than they ever thought possible. Georges St-Pierre has dedicated his life to Mixed Martial Arts and is regarded as one of the top conditioned athletes not only in the sport, but also in the world. Fitness fans everywhere can benefit directly from the same commitment GSP has made to his own health and fitness.
About Digital Shelf Space Corp.
Digital Shelf Space is an independent creator, producer and distributor of home entertainment content targeted at the fitness and sports instruction market. Digital Shelf Space's overall content partnership strategy is to align itself with world-class, global brand partners. For more information visit www.digitalshelfspace.com and to view our current projects with Georges St-Pierre and the TOURAcademy®, visit www.gsprushfit.com and www.touracademydvds.com.
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