Twitter posts for DASHTAGG ended with the ad:TECH conference. And while that wouldn't have been the only venue Blue Calypso used to push/promote this new product, I see no reason why it wouldn't have remained one of the venues in which they used.
To that end, given the past sales experience successes of BCYP staff, I keep assuming the end game is near. Otherwise, with a new product just launched, I have to assume they would not shun free media venues to further promotion of DASHTAGG, or other Blue Calypso products.