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Monday, November 18, 2013 3:43:17 PM
http://ih.advfn.com/p.php?pid=historical&symbol=actl
Artec Consulting Corp. (the “Company”) would like to announce that it has begun discussions with potential new management who are interested in taking the Company into a new strategic direction.
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8K...11/18/13; detail...
Further to the Artec Consulting Corp. (the “Company”) Form 8-K filed with the Securities and Exchange Commission on October 28, 2013, the Company would like to provide additional information regarding its discussions with potential new management who are interested in taking the Company into a new strategic direction.
This new direction involves the Company becoming a vertically integrated marketing firm that provides “affiliate marketing”, publishing and related professional services focused on developing and executing comprehensive strategies and programs that support clients’ business goals.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer.
As proposed, the Company will be positioned in the marketing value chain such that it will have the ability to act as an affiliate network and a publisher, providing clients with the ability to more effectively leverage marketing dollars and drive return on investment.
The completion of this described business change is conditioned on, among other things, the parties reaching agreement on all final terms and conditions of the proposed management change. The Company can provide no assurances that these conditions will be satisfied and cautions investors against making investment decisions based on any expectation that the proposed transaction will be consummated, because, in its view, such expectations are speculative.
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http://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001561865&type=&dateb=&owner=include&count=40
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