All American Pet Company Inc (AAPT)

[Pitt Bully]

The market for bars is very limited. The market is working dogs (search, rescue, police, military,etc) but only in situations where the animals are away from their regular feeding ritual, hunting dogs/hiking companions, but only on long events and everybody else when traveling with their dog. What people have to realize is bars will never replace bag/bowl food and there are alternative ways to feed a dog while traveling or doing any of the activities mentioned above. The end result is a micro niche product that few know of, due to the lack of advertising, caused by the enormous bonuses.

Everyone also needs to realize that bars are not bagged food, treats or canned food. The celebrated "new category" makes it hard to position on store shelves which was seen at Walmart and contributed to the amount of returns to the manufacturer as experienced.