Millennial Media (MM)

[nosebush]

Hello Board,I took a small position here today due to this article that Market Intelligence sent me recently.
Five ways to get rich from the smartphone boom - Marketintelligencecenter.com

Five ways to get rich from the smartphone boom
Posted: Friday, November 15, 2013 7:50 AM ET
By: Julian Close
The Advertiser: Millennial Media (MM)

Have you noticed that the ads you seeing online and on your mobile devices often have something to do with things you have been doing recently? Millennial Media is one of the companies making that happen. With its proprietary MYDAS technology, Millennial Media can serve video and banner ads to specific, carefully targeted segments of the market. Ad agencies hire Millennial Media for a number of related services, including identifying the optimal target audience, delivering the ads, tracking the performance of advertising campaigns and learning in-depth information about the behaviors of people in specific markets.

At $6.32, MM stock is near its 52-week low. The pessimism seems to be coming from the Street's fear that Google (GOOG) and Facebook (FB), which use similar in-house advertising strategies, could box out their smaller competitor. Millennium is acting decisively to stay in the game, however, having recently purchased its largest independent competitor, Jumptap. What pessimists seem to have lost sight of is that many companies which are rivals of Facebook and Google won't want to advertise on those services and will need an independent company to advertise through. As the last man standing, Millennial could grow by orders of magnitude over the coming years.