Hangover Joe's Holding Corp. (fka HJOE)

[Luxeguy]

It is equity based not debit conversion its not a debit spiral. They are going to have to do some dilution to raise capital. The key is the fans now can own shares and they can limit the dilution this is not like dealing with venture capitalist. This is why Obama changed the law to level the playing field is the idea to give small micro caps a chance to have the public back a brand or company. I can see Hangover Joes leveraging with Warner to get fans of the movie to back the brand and become owners. Just like fans of the Green Bay packers owning shares of the team. I personally like the idea of engaging the fans and public and hope they limit best they can the dilution This also creates a movement where the average guy owns a piece. What he going to do is buy the products share with his friend family etc. They could raise a lot of money this way. Key is to see when it comes out how its structured.