Wednesday, January 25, 2006 12:47:26 PM
PR can be a two edged sword. If there is no PR about orders WE are unhappy. BUT, if there is too much "minor" PR WE are also unhappy.
Say they had 100 leads at an expo:
Do they (at once) issue PR saying WE HAD 100 leads?
Do they wait and say on Monday? We got an order for 2 units.
Do they then on Tuesday say? We got an order for 4 units.
Etc.
Do they wait, and together say? We got 10 orders for 50 units.
How do they handle it?
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