EXPU: A few things stand out to me.......the bottle......very nice......I really like the bottles and labeling......classy......@ 1st look I thought, wow, where can you buy that water.......personally, I'am a water connoisseur.....I love bottle water......being a non alcohol drinker and health nut I find good bottled water to be a delicacy.......anytime I see bottled water I haven't tried before I've got to check it out........if the water is in a glass bottle I alway's buy it @ least once to give it a try.......for me it's like microbrews........all water tastes different depending on the source.........the EXPU bottles have the Grolsh type tops, which I really like.......better for reuse......I think the high end bottled water market is huge and a great sector to be in......back in 1990 I was riding a bike on Martha's Vinyard and we stopped by the Chilmark store for something to drink.....I bought a coke and my buddy bought a bottle of water.......we walked outside and I asked my friend, why buy water in a bottle when you can drink it for free?......he replied, take a sip......from that moment forward I was hooked......I went inside and immediately bought my 1st bottle of water.......I've been buying bottled water ever since and I almost started my own bottled spring water co. A couple of times.........water is a HOT commodity......water is @ a premium these days........fresh, drinkable water is the next BIG commodity IMO........back in 1990 there were hardly any water co.'s......this sector has turned into big business and bottled water has been taking market share from the soft drink/energy drink sector.......many people are choosing bottled water as the healthy alternative to sugar drinks.......throw in Lenny Kravitz and a marketing deal and I think EXPU has a lot to look forward to.......the key word is FORWARD......I look to the future potential and not the past when evaluating micro plays.......EXPU's future just got a lot brighter today!........$$$
