Bravada International Ltd (BRAV)

[drum3171]

I suppose the definition of "launched" could be open to interpretaion.

launch
/lônCH,länCH/
2.start or set in motion (an activity or enterprise).
"she was launching a campaign against ugly architecture"
synonyms:
set in motion, get going, get underway, start, commence, begin, embark on, initiate, inaugurate, set up, organize, introduce, bring into being;
informalkick off, roll out
"the government launched a new campaign"