TheDirectory.com Inc (SEEK)

[Gotagogetit]

Considerations

I respect your numbers and valuations on SEEK.

I 100% agree with Rhump on staying long to make a better evaluation on SEEK.

There is much more to consider in addition to the standard valuation on PPS to market value once you get all the numbers.

MANAGEMET. The past history to current. I rated the past 2 years as a (D). Management was unable to complete many of their objectives but did use the knowledge of those failures to add current value by reconfiguring the web platform,developing a new business model, and understanding the importance of getting the books in order to acquire funding on favorable terms. 6 months ago management addressed the shareholders. Management laid out a new business model that allowed for transparency. I rate the past 6 months a (B+). Management has made public statements and met them.

EXCHANGES. The exchange that SEEK trades on is one that has a track record of not trading like the bigger exchanges. Stocks on the PINKS can have significant % increases and decreases daily. These swings can be due to any number of factors including MM's, investor agendas.... In addition the valuations are often skewed in both directions. Possible growth for companies like SEEK are not traditional and it is not uncommon for a company in SEEK's industry to trade 30 to 40 times current earnings on this exchange. In the last conf. call SG made refernce to this this.

EMOTION. The other factor is emotion.Being close to the vest is one way for management to operate. Being transparent is the other. SG has been on both sides, and in the past 6 months he has been transparent with SEEK. For me this this allows for the investor to determination future actions. Daily flippers and shorts can, and have made for some very large swings. Longs such as myself are looking at the month over month progress, trying not to get caught up in the daily.

GLTA