Well, I just lost a multi paragraph post for some reason so I'll just shorten one up and say a graphical oriented website like SRG's makes sense. Sophisticated software like ADS should be reflected with a sophisticated site.
The company obviously has used very sharp software folks in the ADS development and wanted a commensurate website to reflect that also.
Hopefully, the site can be utilized as an effective marketing tool as it gets more content built in from the ADS roll out and results.
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