GrowLife Inc (PHOT)

[strategydoc]

For the next couple of years it seems like senior management is targeting a growth rate of around 100% per year. After that it's not as clear; the Grassroots updated report last month has the revenue growth of around 50% from 2015-2018.

We know this is a rapidly expanding new market which is being continually fostered by customer acceptance/demand and ultimately deregulation (legalization). Historically the closest comparison might be the era during and following Prohibition.

We know this company has a strategy. PHOT differentiates itself with visionary leaders who are passionate for the right reasons and have legal expertise. They have made some great moves in mergers and acquisitions and we should see the results soon with their earnings report and updated revenue guidance for 2014 (that by the way is the most important piece of information we hope to get in their upcoming report).

My biggest concern is finance and capitalization (dilution as Mullet talks about). I think the company still needs more financial expertise, leadership, and network.