Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Ice cream 'just now showing up' at C-Town in the Northeast?

Given that the press release was dated April 13 and summer is long since over, 'just showing up' would indicate terrible execution.

On the other hand, if the ice cream did get into 200 stores in April, I would have expected to hear fantastic things about volume when the most recent financials were published.

How much would you have to sell to stay on retailers' shelves? Let's say 2 boxes a week (think actually much more, but bear with me). At $4 per box over 10 weeks of second quarter and 200 stores, that would be $80,000 in revenue -- certainly worth talking about in a financial release (would have been more than 15% of total revenue!!), and showing as a second source of revenue.

Would seem to me much more logical to put the ice cream into the Cape Coral market, say, where significant marketing dollars are being put into establishing the brand in a warm weather market.

Note that BCCI gave Caliph Diaries $500K worth of stock in second quarter of 2012 to make ice cream distribution happen, it would be nice to see a return on that dilution, err, investment.

Hopefully the company will share ice cream revenue results for the summer months when Q3 results are published. If not, investors can draw their own conclusions about the financial success of the ice cream.