Inergetics Continues Martha Stewart Essentials Distribution Build
NEWARK, N.J., Oct. 30, 2013 /PRNewswire/ -- Inergetics (NRTI), a leading developer of nutritional supplements, announces that Cardinal Health and Hy-Vee agreed to add the new Martha Stewart Essentials line of supplements to their respective nutritional portfolios this fall.
"Cardinal Health, distributor to thousands of retail doors is on board with this new venture," says Michael James, CEO. "Cardinal Health is a premier organization and we're proud to partner with them as we move forward in building Martha Stewart Essentials distribution."
Hy-Vee is the first food chain bringing in the line and it will be the first time the Martha Stewart brand will adorn the shelves of food stores. Hy-Vee will feature Martha Stewart Essentials displays in their nutritional section to ensure brand visibility.
"Martha Stewart Essentials is generating real excitement in this burgeoning category and we're proud of the fact that we have this American icon as part of our portfolio," says Marshall Post, EVP.
"Martha Stewart, author of her latest national best-selling book, Living the Good Long Life, understands healthy living. She lives and breathes it and knows today's consumers have been waiting for her to enter this market for some time," says CMO, Jim Kras.
Martha Stewart Essentials is a line of supplements developed to address women concerned with supporting their overall health, staying active into old age while helping keep their health care costs down. The line features six condition-specific, whole-food-based formulas, which include: Multivitamin, Graceful Aging, Hair, Skin & Nails, Digestive Health, Bone Support, and Menopause Support.
Inergetics plans to aggressively support the line with National FSIs (free-standing insert), print and digitally integrated efforts designed to accelerate consumer trial.
About Inergetics, Inc.
Inergetics, Inc. is a leading developer of nutritional supplements for the clinical health, sports supplement and mass markets. Inergetics product portfolio features Surgex® Sports Nutrition, the preferred sports nutrition of Army Sports, Bikini Ready®, a leader in weight loss lifestyle solutions and SlimTrim™, the affordable, premium value diet brand. To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands' websites at: www.surgexsports.com, www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net, www.bikinireadylifestyle.com, www.kahunasands.com
About Cardinal Health, Inc.
Headquartered in Dublin, Ohio, Cardinal Health, Inc. is a $101 billion health care services company that improves the cost-effectiveness of health care. As the business behind health care, Cardinal Health helps pharmacies, hospitals, ambulatory surgery centers, clinical laboratories and physician offices focus on patient care while reducing costs, enhancing efficiency and improving quality. Cardinal Health is an essential link in the health care supply chain, providing pharmaceuticals and medical products and services to more than 100,000 locations each day and is also the industry-leading direct-to-home medical supplies distributor. Ranked #19 on the Fortune 500, Cardinal Health employs 34,000 people worldwide. More information about the company may be found at www.cardinalhealth.com and @CardinalHealth on Twitter.
About Hy-Vee, Inc.
Hy-Vee, Inc. is an employee-owned chain of 230+ supermarkets located in eight states throughout the United States including: Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. Hy-Vee employs over 60,000 individuals and is the largest employer in the state of Iowa. The company has annual sales of over $7.3 billion. In 2011 Hy-Vee ranked 48th on Forbes magazine's annual list of the largest privately owned companies in the United States.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc, is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Company reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations. MSLO's media brands, available across multiple platforms, include Martha Stewart Living, Martha Stewart Weddings, and Everyday Food; the Company also offers books and utility Apps. MSLO's television and video programming includes "Martha Stewart's Cooking School" and "Martha Bakes" series on PBS, in addition to new made-for-the-web video and a vast library of how-to content available online. Martha Live, a new radio show hosted by Martha Stewart, airs every weekday on SIRIUS XM Channel 107. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy's, JCPenney, Staples (together with Avery), PetSmart, Michaels and Jo-Ann Fabric & Craft Stores. The MSLO family of brands also includes Chef Emeril Lagasse's media and merchandising properties.
Additional information about MSLO is at www.marthastewart.com.
Safe Harbor Statement
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts," or similar expressions, are "forward-looking statements." Although Inergetics' management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics' future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.
SOURCE Inergetics, Inc.
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