Four years ago Disney said POW! was worth $25 million (about 17 cents with current outstanding shares) and POW! didn't have anything coming out at the time.
I think (my opinion) is that POW! Is trading at a discount, mostly due to inept marketing and investor relations, a few poor business decisions (POW! concerts), and not producing content continuously.
The future value? Your guess is as good as mine.
How to determine (possible) future value? You can compare what POW! has coming out with similar stuff that other companies have already come out with, with known worth. You would of course have to guess at how successful these new projects will be. There are numbers associated with varying degrees of successful animated movies (done by other companies), series, DVD sales, and licensing.
If Yahoo's numbers are correct for float shares (about 44 million), about 9 million shares have been added in (to the float, not shares outstanding), and they are probably what caused the share price to drop so low and is holding it down.
Friday 150,000 shares were sold short, that probably caused the share price to fall. I don't know how many were sold short today, but I would wager that the shares sold in 9000 share lots were short shares.
I think it would take millions (7 or 8 more) of shares trading to wipe out the effects of a market maker or short trader and get the share price rising. Or, it could just take some news that causes POW! to be re-valued, much like the effect Disney had when they bought 10%.
Edit
Q3 earnings report should be out around the Nov. 14th.
