NanoTech Entertainment Inc (NTEK)

[NummyNums]

This is great but, how will the viewer at home be able to access the 4k signal to watch it in 4K? So let's say, hypothetically one has a new Seiki 4K TV hooked up to a HD cable box or sat. box - will the World Cup broadcast look better even though it's not 4K? Will ntek gain rights to stream these events?

I don't think I'm missing the positive side of high-profile events being shot in 4K as it has great implications for needing a Nuvola in the home. I'm just thinking like a consumer - "so it's broadcasted in this thing called 4K? what does that mean? and does my current provider even deliver a 4K signal?, etc". If a cable/sat. company switches their boxes over to deliver that 4K signal, why would one need a Nuvola at that point? I think a lot of people would bypass the product even though it does more than stream 4k.