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Re: zackster post# 2349

Wednesday, 10/30/2013 11:56:53 PM

Wednesday, October 30, 2013 11:56:53 PM

Post# of 49370
There numbers will not be as good as last time I predict and I sell the product. You guys don't seam to get that they are basically shut down do to capital needs. A small production run would cost over 120K and I think that the capital they got went on advertising promotion and debt the company has. I look at what you guys just said and I get you might know stock but you don't get beverage companies and the cost to produce and raise a brand. Its going to take serious capital to ship all of their back orders and a few production runs to even get close to caught up in my opinion. I am one of the bigger backers of this brand but I understand what has happen. This company has raised less than 700K since it started and has spent 1mm in just promoting and brand building not counting production legal etc. Figure every time there out sampling ever two shot they give out is like handing over a dollar bill in real cost and they have sampled so much they sampled a ton. That what it takes to build a brand they get that side but I think they never realize the money raising side was going to be the big concern and from what I have heard there big on one guy who has not totally come through to the company on investment. I think they have had many bad money deals for dilution come at them but they have stayed away from that bad money etc. Its going to take a strong investor or another beverage company investing in them with serious dollars to get this off the launch pad and rolling again. This company to meet the demand and do what needs to be done needs millions of dollars guys. I don't think you get what it takes to roll out a beverage from sales people to promotions to shipping to production its takes lots of money. Just remember Vitamin water it took a few years and their sales shrank before they got capital they almost tanked twice. This is a company that has a great product like they did and demand and a strong market brand that has been laid. I told a friend of mine the other day that HJOE is like a rocket on the launch pad with no fuel. They need money to fuel the growth and to go forward. IF there is no investment this will never leave the launch pad.

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