The technology has ALWAYS intrigued, it is managements ability to find a revenue-model & execute to deliver on it that has ALWAYS been the tricky part.
To their credit they have tried (and quite a few people have been at it) but the marketing this is uniquely tricky.
Folks WANT it, not sure how to engage it, leaders not sure how to get it to market such that it will ultimately find its way into consumers hands!!!
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