IMO the video is just part of the big picture here, not to represent another deadline missed or the thing that will propel the Wheelies into orbit.
The wheelies should sell themselves based on how cool they look, or the great technology behind them.
People see a video .. then they get excited; the trade show offers business and others a chance to see them up close in person. Hopefully some media gets a hold of it. Etc.
Hopefully they will follow some other products out there and that become popular overnight and will have a high demand for them.
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