Meta Platforms Inc (META)

[vincen71]

Facebook launches video app install ads
02:54 PM ET · FB

While the launch of Facebook's (FB -0.7%) anticipated (and potentially very lucrative) news feed video ad product remains pending, the company is rolling out a video option for its fairly successful mobile app install ads. Developers can embed videos into their ads, which appear within news feeds displayed on Facebook's Android/iOS apps.
Facebook is also giving developers the option to pay for ads on a per-install basis, rather than per ad click or 1K ad impressions. The new options come three weeks after Facebook rolled out a reminder ad option for users who have already installed an app, and disclosed its app install ads have driven 145M downloads.
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